Most agency internships involve fetching coffee, organizing Google Drives, and formatting boring PowerPoint slides. My 6 months as a creative fellow at CI360 were completely different: I was thrown into live national brand campaigns, high-end studio shoots, and client strategy sessions from Week One.
1. No Coffee Runs: Live Commercials Day One
On my third day at the Ahmedabad production facility, I found myself holding a monitor on a 4K commercial film set for a premier luxury real estate brand. There were no bureaucratic layers—our Creative Director asked for my genuine perspective on lighting composition and scene pacing.
2. The Multi-Disciplinary Sandbox
At CI360, there are no silos. In a single week, I shadowed our Head of Video on a high-speed camera commercial shoot, worked with our Lead Full-Stack Architect on custom interactive web animations, and helped analyze real-time ROAS metrics in the Delhi War Room.
3. 3 Invaluable Lessons in Brand Craft
1. Details create the illusion of perfection: Whether it’s 2 extra frames in an edit or 10ms faster page load speed, craft matters.
2. Strategy always precedes aesthetics: Pretty design without commercial insight is just expensive art.
3. Speed is a competitive weapon: Integrated teams execute in days what fragmented agencies take months to deliver.
About the Author
CI360 Creative Fellow
Associate Producer & Creative Fellow
CI360 publishes practical perspectives for founders, marketers and business leaders navigating brand, growth, media and technology.
